Jan 07, 2024

Assessing Your Website Redesign: Key KPIs for Success

Has your website served you well so far? Is it starting to feel outdated, clunky, or simply invisible in the search engine jungle? If so, a website redesign might be just what you need. But before you dive headfirst into a fresh design, it's crucial to establish clear success metrics. This blog will guide you through some key performance indicators (KPIs) to track the effectiveness of your website redesign.

Key KPIs for Website Redesign Success:

1. Traffic and Engagement:

●     Website traffic: This is the most basic measure of your website's reach. Monitor the overall increase (or decrease) in website visitors after the redesign.

●     Bounce rate: This indicates the percentage of visitors who leave your website after viewing only one page. A lower bounce rate after redesign suggests increased engagement.

●     Average session duration: The average time spent by visitors on your website. A longer average session duration post-redesign shows deeper engagement with your content.

●    Page views per session: How many pages do users visit on average during a session? An increase in this metric signifies users exploring your website more thoroughly.

2. Lead Generation and Conversions:
● Conversion rate: This is the percentage of website visitors who take a desired action, such as subscribing to your newsletter, making a purchase, or contacting you. Track the conversion rate for your key CTAs (calls to action) before and after the redesign to measure its impact on lead generation.

● Cost per lead (CPL): This metric shows how much you spend on acquiring a new lead through your website. A decrease in CPL after redesign indicates improved conversion efficiency.

● Customer acquisition cost (CAC): This measures the total cost of acquiring a new customer. A reduction in CAC after redesign suggests a more cost-effective approach to customer acquisition.

3. SEO Performance:

● Organic traffic: This is the traffic you receive from search engines without paid advertising. Monitor the growth in organic traffic after the redesign, as a good indicator of improved search engine ranking.

● Keyword ranking: Track the ranking of your target keywords in search engine results pages (SERPs) before and after the redesign. Improved keyword ranking indicates better SEO optimisation.

● Backlinks: Monitor the number and quality of backlinks you receive after the redesign. A healthy backlink profile boosts your website's authority and ranking.

4. User Experience (UX):

●  Heatmaps and scroll maps: These tools help you visualise how users interact with your website. Analyse user behavior after redesign to identify areas for improvement in terms of navigation, layout, and content.

● User surveys and feedback: Gather feedback from your users through surveys and A/B testing to understand their experience with the redesigned website.

● Page loading speed: Monitor the loading speed of your website after the redesign. A faster loading speed improves user experience and SEO.

Bonus Tips:

● Set realistic and measurable goals for each KPI.

● Track your KPIs consistently and regularly.

● Analyse your data and make adjustments to your website based on your findings.

By focusing on these key KPIs, you can gain valuable insights into the success of your website redesign and ensure your business thrives online. 

Remember, Zenibyte Creative is always here to help you achieve your website goals. 

Contact us today for a free consultation and let's craft a digital experience that resonates with your audience.

Book a call today.

Zenibyte Creative

Zenibyte Creative

Zenibyte is a leading web and mobile app development company in the UK.

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