“Be yourself. Everyone else is already taken.” – Oscar Wilde
Businesses are experiencing stunning returns on their advertising spend by combining Google & Facebook Ads to maximise visibility, increase leads and sales, and find new customers utilising distinct strategies that align with each channel's functionalities.
Google Ads, formerly known as Google AdWords, is the world’s largest and most popular PPC advertising platform. In fact, the term "paid search" has become synonymous with it. Keyword targeting and text-based advertisements are at the core of paid search. Pay-per-click advertising includes charging the advertiser each time a user clicks on an advertisement.
Facebook ads are an example of "paid social," or social media advertising. Has the largest number of monthly active users (MAU) of any social network in the world, making it an appealing digital advertising platform for many businesses.
When it comes to the primary difference between Google and Facebook Ads, you can think of it this way: Google Ads helps you find new customers, while Facebook helps new customers find you.
Future advertisers will be able to reach even more customers through the sheer volume of Google users. Google has the variety of audience that no other search engine can match.
Ad formats and features are constantly being updated.
Today, Facebook Ads is a pioneer in the sphere of paid social and has become a central part of many businesses’ digital marketing strategies.
Facebook should not be considered merely as a giant billboard, but a means to reach your ideal customers.
Facebook ads are visually compelling. With Facebook ads, advertisers not only tap into the highly persuasive nature of visual ads but also use aspirational messaging to make their ads more compelling. They blend in with videos, images, and other content in users' News Feeds.
Facebook’s affordable budgeting = potentially -high ROI
Facebook advertising budget campaign will vary depending on a range of factors, such as scope, messaging, and overall campaign objectives, Facebook Ads are remarkably affordable, especially considering their potential impact and the granularity with which advertisers can target their ideal audiences.
Basically, any kind of business can easily benefit either Google Ads or Facebook Ads since they are both powerful advertising
platforms. There are many similarities between both platforms, but how they evolved independently suggests that Google and Facebook should both be used a part of a well-rounded and far-reaching advertising campaign, rather than to choose one or the other.
A smart and effective advertising strategy must involve paid search and paid social. However, for maximum ROI and growth of
your business, it's, of course, essential to understand how to best use both Ads and Facebook Ads for consistent marketing messages.
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