Zenibyte Creative

Aug 07, 2023

Pre-launch And Post-launch best practices for Mobile App launches!

Launching a mobile app is a big deal. It takes time, effort, and money to create a great app, so you want to make sure you do everything you can to get it off to a successful start. That's where a well-thought-out mobile app launch strategy comes in.

A mobile app launch strategy is a plan for how you're going to promote your app and get people to download it. It should include both pre-launch and post-launch activities. 

Pre-launch activities are all the things you can do to build excitement and anticipation for your app before it's even released. This could include:

• Creating a landing page for your app where people can sign up for early access or pre order it.
• Running a social media campaign to generate buzz about your app. 
• Reaching out to influencers in your target market to get them excited about your app.
• Submitting your app to review sites and app directories.
• Running paid advertising campaigns to target potential users. 

Post-launch activities are all the things you're going to do to keep people engaged with your app after it's been released. This could include:

• Offering in-app incentives for users to refer friends and family. 
• Running social media contests and giveaways to generate excitement around your app.
• Releasing regular updates and new features to keep users coming back for more. 
• Partnering with other businesses to cross-promote your apps. 
• Running paid advertising campaigns to reach new users. 

The specific activities you choose will depend on your app's target market, budget, and goals. But by having a well-defined mobile app launch strategy, you can increase your chances of success. 

Here are some additional tips for creating a successful mobile app launch strategy:

• Start early: The best time to start planning your mobile app launch strategy is as soon as you start developing your app. This will give you plenty of time to do your research, set your goals, and create a detailed plan. 
• Know your target audience: Who is your app aimed at? What are their needs and wants? Once you understand your target audience, you can tailor your marketing efforts to reach them effectively. 
• Set realistic goals: How many downloads do you want to achieve in the first week, month, or year? Don't let yourself down by setting goals that aren't realistic or achievable.
• Measure your results: The best way to find out what's working and what's not is to
  track your results. This will help you make necessary adjustments to your strategy as needed.
• App Updates and Bug Fixes: Regularly release updates to add new features, fix bugs, and improve overall app performance. Keep your app up to date to maintain user engagement.
• User Support: Provide excellent customer support to users who encounter issues. Promptly respond to queries and resolve problems to enhance user satisfaction.
• Engagement Strategies: Implement strategies to increase user engagement, such as push notifications, in-app messaging, personalized content, and loyalty programs.
• App Store Ratings and Reviews: Encourage satisfied users to leave positive reviews and ratings on app stores. Positive reviews can significantly impact your app's credibility and visibility.
• Be patient. It takes time to build a successful mobile app. Don't expect to see overnight success. Just keep working hard and promoting your app, and you'll eventually start to see results.

Conclusion
By following these prelaunch and postlaunch best practices, you can increase the chances of a successful mobile app launch and foster long-term growth for your application. Remember that app development is an iterative process, and staying attentive to user needs and market trends will be crucial for your app's success.

Zenibyte is a UK-based mobile app development company that specialises in creating high-quality, user-friendly apps. We have a proven track record of success, and we're committed to helping our clients achieve their business goals. If you're looking for a partner to help you with your mobile app launch.

We encourage you to have a free consultation with us.

Book a call today.