May 08, 2023

Trends for eCommerce Website Design in 2023

eCommerce success depends on a user-friendly and visually appealing website. Design trends continue to evolve as technology advances and consumer preferences change. For your website to remain competitive and offer an excellent user experience this year, it's essential to stay up to date with the latest eCommerce website design trends. This article will provide an overview of the top eCommerce website design trends for 2023.  

Dark Mode

Recently, dark mode has become a popular web design trend. eCommerce websites are increasingly expected to incorporate this feature into their designs. Using dark mode on your website can reduce eye strain and enhance its visual appeal. Additionally, it is a useful tool for highlighting important products and information.


Over the past few years, minimalism has become increasingly popular. eCommerce websites will most likely adopt this trend in 2023. An ideal minimalist design includes a lot of white space and is clean and simple. A modern, professional website can easily be created through this design approach. Furthermore, it provides users with an easier way to navigate the website and locate information.

Mobile-First Design

Mobile-first design is vital for an eCommerce website, with the majority of transactions now occurring on mobile devices. The mobile-specific design of eCommerce websites is projected to be utilised by the big companies more every day. A few basic improvements include utilising larger buttons, simplifying navigation menus, and optimising the website for touchscreen devices.


The eCommerce industry focus always has an eye on personalisation. It will become more prevalent on eCommerce websites year after year. Through the use of cookies, personalising product recommendations, personalising shopping experiences, and communicating with customers by using their data are some of the ways this can be accomplished.


A quite recent trend in technology is the rise of augmented reality (AR). We can expect more eCommerce websites integrating augmented reality into their designs. Customers can more easily visualise how an item will look in their home before buying. A furniture or home decor website can benefit from this particularly. 

Social Commerce

Online businesses are always reliant on social media. A growing number of eCommerce websites are likely to incorporate social commerce features. Facebook and Instagram are obvious examples of social networks that allow customers to purchase products directly.


Chatbots are everywhere. The advances in AI and it’s open source availability mean that the use of chatbots in eCommerce websites is increasing exponentially and will continue to for some time. Customer support can be accessed instantly through this technology. Personalised recommendations and product suggestions can also be provided by chatbots.

Video Content

Video content is always popular, so we nowadays expect to see video content incorporated in design. The videos may include product demonstrations, “how-to” videos, and other types of video content that can aid customers in making an informed decision.


More eCommerce websites are incorporating sustainability features into their business, which can be promoted on their site. Including; using eco-friendly packaging, environmentally friendly delivery services, offering sustainable products, and promoting sustainable lifestyles.


In order for eCommerce websites to be successful, accessibility is vital. Accessibility for users with disabilities, like those with visual or hearing impairments. User experience for these users can be greatly improved by features like alt-text descriptions, the option to view a simplified (and enlarged) page, closed captions symbols beneath video icons, and keyboard navigation.


Gamification has continued to be increasingly popular in recent years. Getting these elements embedded into eCommerce websites is always popular. For example, rewarding visitors who buy on the website or share the page on social media will encourage them to complete certain actions on the website and therefore invest more in the experience.

Interactive Product Pages

By being able to rotate through a 360-degree view of the product or by using augmented reality to see what the product would look like in their home or office, customers can interact with products in a more immersive way. It also enhances the overall shopping experience by helping customers make more informed purchases.


A small animation that adds a bit of personality to a site is called a micro-animation. The use of micro-animations on eCommerce websites is becoming more common. In addition to making the user interface more interactive, these animations can draw the viewer's attention to elements on the website you wish to highlight.


For eCommerce success, it is essential to stay on top of the latest website design trends. We can expect augmented reality, mobile-first design, personalisation, and sustainability to be a continued focus in 2023. With these trends incorporated into your website design, you can enhance the user experience, increase engagement, and ultimately drive more sales.

Take control of your website. Here, at Zenibyte, we offer our skills and reliable, professional advice for website design and development, WordPress solutions, eCommerce, experienced Mobile app design / development, solid Software Solutions, Digital Marketing, SEO Optimisation and much, much more.

See how we can build an amazing website for your business. Book a call today.

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Zenibyte Creative

Zenibyte Creative

Zenibyte is a leading web and mobile app development company in the UK.

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