Zenibyte Creative

Mar 13, 2023

Why Mobile Optimisation is important?

Making Your Website Mobile-Friendly.

The importance of making your website mobile-friendly.

Today, mobile-friendly websites are no longer just an option - they are a necessity because so many people use smartphones, tablets, and other mobile devices in their daily lives. User experience and search engine rankings can both be enhanced by a mobile-friendly website.

We’d like to talk a bit, not only about the importance of Mobile Optimisation, but to provide tips on how to make your website mobile-friendly.

Making Your Website Mobile-Friendly.

The importance of making your website mobile-friendly

Today, mobile-friendly websites are no longer just an option - they are a necessity because so many people use smartphones, tablets, and other mobile devices in their daily lives. User experience and search engine rankings can both be enhanced by a mobile-friendly website.

We’d like to talk a bit, not only about the importance of Mobile Optimisation, but to provide tips on how to make your website mobile-friendly.

There is a reason why mobile optimisation is important.

Over 55% of all internet traffic worldwide has been transmitted via mobile devices since 2022. A significant portion of your target audience will leave your website if it’s not optimised for mobile devices.

Google has also stated that mobile friendliness is one of their ranking factors. Consequently, websites that are not mobile-friendly may not rank as high in search results as sites that are optimised for mobile devices.

Here are some tips for making your website mobile-friendly.

WordPess is a common but unique CMS (Content Management System) platform that provides everything you need to host and build websites. While there are many website builders out there, WordPress is an open-source CMS with many customisation options available. This is why developers generally opt for this platform. The easy-to-use template system provides a convenient start point which is complemented by a wide range of plugins (including security options) that clients can choose from for their business, online store, portfolio, or blog.

1. Use a Responsive design  

Your website can be optimally viewed by users if you use a responsive design, as it adapts to different screen sizes and resolutions. When your site is designed responsively, it automatically adjusts based on the device your audience is using to view it.

2.Simplify Navigation
In order to improve the user experience, your website's navigation needs to be simpler on mobile devices. Making navigation easier for mobile users can be accomplished by using drop-down menus or collapsible sections.

3. Optimise Images and Videos

The loading time of your website can be significantly slowed down by large images and videos, which results in a negative user experience. Image and video compression is the most effective way to optimise them for mobile devices while maintaining quality.

4.Use Large Font Sizes

Mobile devices can have difficulty reading text that is too small. The font size of your website should be large enough for small screens to read easily.

5. Test Your Website on Multiple Devices

For your website to look good and function correctly on different mobile devices, you should test it on a variety of devices. Testing your website on multiple devices is easy with tools such as Google's Mobile-Friendly Test or BrowserStack.

Conclusion

Now more than ever, mobile optimisation must be considered a necessity. Your website can be made mobile-friendly by following the tips above. You can not only improve your website's search engine rankings by doing this, but also improve user engagement. Don't neglect mobile-friendly web design if you want to reap the benefits of a mobile-optimised website.

Take control of your website. Here, at Zenibyte, we offer our skills and reliable, professional advice for website design and development, WordPress solutions, eCommerce, experienced Mobile app design / development, solid Software Solutions, Digital Marketing, SEO Optimisation and much, much more.